Rolex Datejust 31mm Dark Grey Roman on Oyster 278240

Overview 

The smooth bezel, Oyster bracelet, and absence of precious metal in the construction define the 278240 as the Datejust 31 at its most deliberately pared back. Most buyers approaching the Datejust 31 consider the Jubilee bracelet and fluted or diamond bezel configurations first; the all-Oystersteel Oyster variant occupies the opposite end of that range — and the dark grey Roman dial reinforces rather than softens that character.

The case is Oystersteel, 31mm, with a smooth domed bezel — no fluting, no insert, no precious metal at the dial edge. The Oyster bracelet carries the same logic: wider links, a more substantial presence on the wrist than the Jubilee's five-piece construction, and a character that sits closer to the sport collection than the dress register the Jubilee suggests.

The dial is dark grey with applied Roman numeral hour markers — an unusual combination at this size, where most 31mm Datejust configurations run warm (pink, cream, champagne) or decorative (MOP, diamond). Grey grounds the Roman numerals without the warmth lighter dial colours introduce, referencing classical Datejust design vocabulary in a cooler register. The Cyclops lens magnifies the date at 3 o'clock. The overall impression is restrained and deliberate — the collector-facing end of what the Datejust 31 can be.

The 278240 is the most accessible configuration in the current Datejust 31 lineup — all Oystersteel, no precious metal, Oyster bracelet. Against the 278274 in white gold bezel and Jubilee above RM46,000 — the closest reference sharing the Roman numeral dial — the 278240 delivers the same dial character at a lot less, with bezel and bracelet construction accounting for the gap. We are currently seeing all-steel Datejust 31 examples trade near retail, which makes a brand-new complete-set piece the straightforward acquisition it appears. Brand new, unworn, complete with original box and papers dated March 2026, at RM36,500.

Specifications

Brand :	Rolex
Model Name :	Datejust 31mm
Reference :	278240
Material	Steel
Movement :	Rolex Calibre 2236, 55 hours Power Reserve,
Case Diameter :	31mm
Bracelet / Strap :	Steel
Features :	100m depth rating

 

Condition

Brand new, Unworn Condition, Complete Original Set with Box and Papers dated March 2026.

Warranty

5 year original manufacturer warranty.

Further Insight from Our Specialist Team

Read our Full Review here : Rolex Oyster Perpetual vs Datejust : The Foundation vs The Icon

Watch our Video Review Here :