Rolex Datejust 31mm Pink Index Jubilee 278274

Overview 

The Rolex Datejust 31 reference 278274 is a vibrant, modern evolution of a horological icon that has defined elegance since 1945. While the Datejust is celebrated as the world's first self-winding chronometer to feature a date window, this 31mm "mid-size" iteration offers a more contemporary and versatile presence than the traditional 28mm Lady-Datejust. Crafted in Rolesor—Rolex's signature marriage of robust Oystersteel and 18k white gold—this reference strikes a perfect balance between a high-performance tool watch and a piece of fine jewelry.

The soul of this timepiece is its sunray pink dial, a hue that brings a playful yet sophisticated warmth to the cold luster of the steel and white gold. This specific configuration features applied 18k white gold index markers, providing a cleaner and more modern aesthetic compared to the traditional Roman numeral variants. The dial is framed by the iconic 18k white gold fluted bezel, a hallmark of Rolex design that catches and reflects light with every movement of the wrist. This architectural detail, paired with the signature Cyclops lens at 3 o'clock, ensures the watch is instantly recognizable from across a room.

Enhancing its refined silhouette is the legendary Jubilee bracelet. Originally created specifically for the Datejust's debut, the five-piece link construction offers a "liquid" drape that conforms perfectly to the wrist, providing a level of comfort that is often cited as the best in the industry. The bracelet is secured by a concealed Crownclasp, which maintains a seamless aesthetic of interlocking links all the way around the wrist. This combination of the fluted bezel and Jubilee bracelet represents the most "classic" Datejust configuration, allowing the watch to transition effortlessly from a formal gala to an upscale casual setting.

Underneath the pink sunray dial lies the Manufacture Calibre 2236, a self-winding movement at the cutting edge of mechanical watchmaking. It features Rolex’s patented Syloxi hairspring in silicon, which is entirely insensitive to magnetic fields and remains exceptionally stable across temperature variations. With a 55-hour power reserve and a Superlative Chronometer certification, the 278274 is regulated to an exacting -2/+2 seconds per day. Combined with its 100-meter water resistance, this Datejust is not merely a beautiful accessory; it is a highly durable, high-precision instrument built for a lifetime of daily wear.

Specifications

Brand :	Rolex
Model Name :	Datejust 31mm
Reference :	278274
Material	Steel
Movement :	Rolex Calibre 2236, 55 hours Power Reserve, Automatic
Case Diameter :	31mm
Bracelet / Strap :	Steel
Features :	100m depth rating, Blue luminescence on dial.

 

 Condition

Brand New, Unworn Condition, Complete Original Set with Box and Papers dated March 2026.

Warranty

5 year original manufacturer warranty.

Further Insight from Our Specialist Team

Read our Full Review here : Rolex Oyster Perpetual vs Datejust : The Foundation vs The Icon

Watch our Video Review Here :