Rolex Datejust 31mm Pink Roman Jubilee 278240

Overview

The Rolex Datejust 31 reference 278240 is a sophisticated mid-size expression of the world’s most iconic chronometer. Perfectly proportioned for those who find the 28mm Lady-Datejust too delicate and the 36mm too commanding, the 31mm case strikes an ideal balance between jewelry-like elegance and modern presence. Crafted entirely from Oystersteel—Rolex’s proprietary 904L alloy—this model represents a harmonious blend of high-fashion aesthetics and the rugged durability required for a daily companion.

The defining characteristic of this reference is its soft and feminine Pink dial. The sunray finish allows the dial to play with light, shifting from a delicate, pale blush to a warm rose tone. This model is elevated by polished Roman numeral markers, which provide a layer of classical "old-world" prestige that sets it apart from standard index dials. Framed by a polished smooth bezel, the watch maintains a sleek, architectural silhouette that emphasizes the dial’s clarity and romantic color palette.

Enhancing its inherent elegance, this Datejust 31 is presented on the iconic Jubilee bracelet. Renowned for its intricate five-piece link construction, the Jubilee offers a "liquid" drape on the wrist, providing exceptional comfort and a dressier, high-jewelry feel. It is secured by the Concealed Folding Crownclasp, which offers a seamless aesthetic where the bracelet’s pattern appears uninterrupted around the entire wrist—a hallmark of Rolex’s mid-size and lady’s luxury configurations.

Beneath the surface, the 278240 is powered by the Manufacture Calibre 2236, a self-winding mechanical movement at the cutting edge of watchmaking technology. It features the patented Syloxi hairspring in silicon, which remains completely unaffected by magnetic fields and provides ten times more precision than a traditional hairspring when subjected to shocks. With a 55-hour power reserve and Superlative Chronometer certification, this Datejust 31 is a high-precision instrument. Boasting 100 meters of water resistance, it is a dependable, stylish, and technically superior companion designed for any occasion.

Specifications

Brand :	Rolex
Model Name :	Datejust 31mm
Reference :	278240
Material	Steel
Movement :	Rolex Calibre 2236, 55 hours Power Reserve, Automatic
Case Diameter :	31mm
Bracelet / Strap :	Steel
Features :	100m depth rating, Blue luminescence on dial

Condition

Brand new, Unworn Condition, Complete Original Set with Box and Papers dated April 2026.

Warranty

5 year original manufacturer warranty.

Further Insight from Our Specialist Team

Read our Full Review here : Rolex Oyster Perpetual vs Datejust : The Foundation vs The Icon

Watch our Video Review Here :